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F1 looking to make grid girls 'more relevant'
As they continue to ponder the future of the ubiquitous grid girl, Formula One's managers favour keeping the female presence but in a more relevant role. The traditional practice of using promotional models as grid girls has been called into question recently, with many believing the eye candy women in F1 are now at odds with progressive trends and only encourage a gender divide in the sport. Murray Barnett, F1's head of global sponsorship and commercial partnerships, says the issue is under review, but completely axing the women on the grid is an unlikely prospect. F1's team bosses: 'Keep the grid girls!' "We’re 100% committed to looking into grid girls and making them a more...
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