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Force India follows McLaren's lead on Halo sponsorship
Force India has followed McLaren's lead in turning its mandatory Halo device into a sponsorship opportunity. Earlier this week, McLaren announced that at the season opener the Woking outfit would take advantage of the safety device which has been compared to the upper portion of a flip-flop, agreeing a partnership with British lifestyle brand Gandys. Now Force India is adopting a similar initiative as part of a new partnership with the original flip-flop brand, Havaianas. 'No longer will fans see a halo, but the strap of Havaianas' iconic footwear,' declares the Silverstone-based outfit. 'We are delighted to bring Havaianas into Formula One,' said Otmar Szafnauer. 'Where better than the...
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8y ago from Pitpass.com
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