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Adidas to pay Audi less than Mercedes in F1 deal
Sep.12 Audi's new partnership with Adidas will be worth less than the German sportswear giant's parallel sponsorship with Mercedes. Earlier this week, Audi and Adidas announced a multi-year collaboration that will see the famous German sportswear company become the official apparel partner for the future Audi Formula 1 team, which will debut in 2026 after taking over Sauber. The deal mirrors a similar arrangement with Mercedes, which began before the 2025 season. According to Bild, Audi will receive around EUR 25 million annually – five million less than the sum Adidas pays to Mercedes. 'No wonder,' the German newspaper proclaimed, 'given that the Stuttgart-based luxury brand has...
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