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Speed and style: Mercedes teams up with Adidas in multi-year deal
© XPB Phillip van Osten
07/01/2025 at 10:5407/01/2025 at 10:51 Mercedes has announced a landmark partnership with legendary German sportswear brand Adidas, beginning with the 2025 Formula 1 season. The multi-year deal marks Adidas’ first foray into Formula 1 and promises to redefine the intersection of motorsport performance and lifestyle fashion. Adidas replaces Puma as Mercedes’ official team partner and will provide the team with a new range of kit, including footwear and accessories, for both the drivers and team members. The collaboration will also feature several limited-edition drops throughout the season, with the first Adidas x Mercedes collection scheduled to debut...
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