News Details
Ferrari partners with IBM to revolutionize fan experience in F1
©Ferrari Phillip van Osten
08/11/2024 at 11:0708/11/2024 at 11:17 Ferrari has announced a major multi-year partnership with global technology powerhouse IBM, set to begin on January 1, 2025. The alliance marks an ambitious effort by Ferrari to bring fans closer to the action than ever before, leveraging IBM’s cutting-edge digital solutions to enhance fan engagement and digital accessibility. With Formula 1 experiencing unprecedented global popularity, this partnership aims to redefine how fans experience Scuderia Ferrari HP both on and off the track. As Ferrari’s Premium Partner in IT Consulting, IBM will focus on developing a high-profile interactive platform, packed with digital...
Full Story »
Full Story »
You May Also Be Interested In...
Ferrari Announces Multi-Year IBM Sponsorship Ahead of...
Ferrari has announced a multi-year sponsorship deal with tech giant IBM,...
1y ago from Formula1News.co.uk
Ferrari signs multi-year F1 partnership with IBM
Italian Formula 1 giant Ferrari has signed a multi-year partnership with...
1y ago from MotorsportWeek.com
Lando Norris regarded Ferrari as McLaren's main F1...
Lando Norris has claimed that McLaren has considered Ferrari as the...
1y ago from MotorsportWeek.com
Shwartzman to leave Ferrari, tipped to race in Indycar
Nov.2 Robert Shwartzman appears to be giving up on his Formula 1 dream....
1y ago from OneStopStrategy.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez assesses his Ducati future beyond 2026...
Nine-time MotoGP champion Marc Marquez will be a key figure in the rider...
21h ago from MotorsportWeek.c...
MotoGP 2026: Team launches and pre-season testing...
No description available...
1d ago from Motorsport.com
Aleix Espargaro quits pro cycling after injuries...
No description available...
1d ago from Motorsport.com
FBI seizes $40m collection, including MotoGP bikes,...
No description available...
3d ago from Motorsport.com
Popular On IndyCarToday.com
Scott Dixon awarded prestigious New Zealand honor
To close out 2025, one of IndyCar’s most decorated drivers was awarded...
1d ago from MotorsportWeek.c...
Exclusive: Nolan Siegel on hot seat entering contract...
No description available...
2d ago from Motorsport.com
Top five memorable drives of the 2025 IndyCar season
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Juan Cruz Yacopini to miss 2026 Dakar Rally after sea...
No description available...
1h ago from Motorsport.com
Sebastien Ogier pays tribute to WRC rival that...
No description available...
1d ago from Motorsport.com
These are leading contenders for the 2026 Dakar Rally
No description available...
10m ago from Motorsport.com
Popular On GunnersToday.com
Mikel Arteta: Today's Arsenal press conference in...
Arsenal manager Mikel Arteta spoke to the press ahead of his side's game...
50m ago from CaughtOffside.com
'We will try…' – Mikel Arteta drops major...
Arsenal manager Mikel Arteta has dropped a clear hint that his club will...
1h ago from CaughtOffside.com
Mikel Arteta provides update on Declan Rice ahead of...
Arsenal manager Mikel Arteta is unsure if Declan Rice will make the squad...
10m ago from SportsKeeda.com
Sources: Chelsea have concrete transfer interest in...
Chelsea have set their sights on potential transfer deals for two top...
2h ago from CaughtOffside.com
Comments
Hottest News
Lewis Hamilton reveals major reason for massive F1...
Lewis Hamilton has identified one crucial reason... Read More »
1h ago from RacingNews365.com
Multiple F1 teams unveil new rebrands for 2026 F1 season
Multiple teams have revealed new rebrands across... Read More »
1h ago from MotorsportWeek.com
Charles Leclerc changes tone over F1 2026 worries
Next year's F1 cars are set to present a much... Read More »
2h ago from RacingNews365.com
