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F1: New Year, new name for Sauber
Originally entered as Stake F1 Team Kick Sauber, the Swiss team has greeted the new year with a new name. Stake, the betting, entertainment and lifestyle brand, will become the team's exclusive title partner for the 2024 and 2025 seasons, before it morphs into Audi, taking over the exclusive naming rights of the team and establishing a first-of-a-kind brand presence in Formula One. The unprecedented move is a continuation of the partnership established in 2023 and will, according to the press release, outline new beginnings for the F1 Team, which will compete in this new identity in 2024 and 2025. The partnership's fan-centric focus will also be complemented by Stake's takeover of the...
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