News Details

Key sponsor ditches Mercedes for McLaren

After 14 years of sponsoring Mercedes, popular energy drink Monster Energy have ended their partnership with the Silver Arrows, in favour of a 'multi-year' deal with McLaren. Starting in 2024, the Monster Energy logo will feature on McLaren's car, apparel, drinks bottles, caps and on Lando Norris' and Oscar Piastri's race suits and helmets. It's certainly going to look very odd not seeing the Monster Energy logo on Mercedes' car, given how long they've been partnered together. However, it won't completely disappear from Mercedes, as it's been reported that Lewis Hamilton's personal sponsorship deal with the brand will continue. Want to work in Formula 1? Browse the latest F1 job vacancies...
Full Story »
Share

You May Also Be Interested In...

Lando Norris caught with forbidden drink

Red Bull have taken a cheeky shot at Lando Norris and McLaren following...
2y ago from Formula1News.co.uk

McLaren prises Monster Energy F1 deal away from...

McLaren's Formula 1 team has agreed a sponsorship deal with Monster Energy...
2y ago from MotorsportWeek.com

McLaren poaches Monster Energy sponsorship from...

The McLaren F1 team has added Monster Energy to its 2024 pool of...
2y ago from F1i.com

Martin Brundle urges Max Verstappen to show a...

Ex-Formula 1 driver turned pundit Martin Brundle has urged Max Verstappen...
2y ago from Formula1News.co.uk

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

Long Beach to bring in new leadership for iconic event

Organizers of the annual Grand Prix of Long Beach event have announced...

Pato O’Ward joined by F2 champion in McLaren F1...

McLaren has announced its driver development program lineup for 2026,...

Popular On TotalWRC.com

Popular On GunnersToday.com

'In active talks' – Fabrizio Romano provides...

Fabrizio Romano says Chelsea are in active talks over signing a new...
1h ago from CaughtOffside.com

League position not a factor as we face another tricky...

Morning all. After our midweek exploits, it's another away trip today,...
1h ago from Arseblog.com

Report: Arsenal rival Bayern Munich for transfer of...

Arsenal are reportedly up against Bayern Munich for the potential transfer...
2h ago from CaughtOffside.com

Mikel Arteta gives intriguing response to question...

Arsenal manager Mikel Arteta has spoken out on the reported addition...
11h ago from CaughtOffside.com

Comments

Hottest News

F1 2026: FIA green light 'delay' to new rule

The FIA have given the green light for a delay to... Read More »
57m ago from GPFans.com

Red Bull chief fires back as Mercedes engine war ramps up

Red Bull's F1 engine chief Ben Hodgkinson has hit... Read More »
1h ago from GPFans.com

Ferrari to appoint new race engineer for Lewis Hamilton

The ‘Year of the Horse’ is galloping in with... Read More »
1h ago from F1i.com

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.