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Red Bull adds biggest sports crypto deal to portfolio
Red Bull has added what it claims to be the biggest annual cryptocurrency deal in sports to its portfolio with the addition of a $150million partnership with Bybit. Fresh from announcing a five year, $500m title partnership with Oracle last week, Red Bull has added another $50m per year with the cryptocurrency exchange platform. Bybit will be known as a principal team partner for Red Bull, with its branding appearing on the front and rear wings of the RB18. “I’m delighted to welcome Bybit to the team,” team principal Christian Horner said. “It’s fitting too that, as we enter a new generation of competition of F1 in 2022, with an advanced and potentially game-changing new...
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