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Formula 1 launches new Hybrid branding in Brazil
Formula 1 is set to capitalize on the extraordinary efficiency of its hybrid technology by launching a new branding and graphics identity that will be used for the first time at this week's Sao Paulo Grand Prix. Formula 1 ushered in its hybrid era in 2014 when it swapped its V8 2.4-litre atmospheric engines with a V6 1.6-litre turbo-hybrid power unit. The ongoing development of Grand Prix racing's engine platform has enabled the latter to achieve a 52% thermal efficiency, the highest efficiency by far in the engine world. Formula 1 now wants to promote its outstanding technological prowess, and to do so it has created a ne range of branding and graphics focused on its units' hybrid...
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