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F1 Sprint Qualifying gets its own lead sponsor
Crypto.com, the fastest growing crypto platform with over 10 million users worldwide, has been contracted as the lead partner for F1's upcoming Sprint Qualifying events. F1 will trial the novel concept at three venues this season starting next month at Silverstone, where drivers will compete in a short 100-km race on Saturday afternoon that will serve to determine the grid order for Sunday's race. The approach aims to boost the interest of the F1 fan community as well as broadcasters' ratings, and the potential additional exposure has enticed Crypto.com to jump on board as a leading partner, but also as global partner for F&. As part of its commercial deal with the sport, Crypto.com become...
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