News Details
Mercedes uses AMG brand to reaffirm commitment to F1
Mercedes has moved to remove any doubt over its future in Formula 1, with an announcement of greater synergy between its team and sub-brand AMG. The announcement, made by Daimler and Mercedes-Benz chairman Ola Källenius at a virtual investor conference, indicate AMG's links with the six-time F1 world champions will 'intensify' next year. Previously it had been speculated that Källenius would look to depart F1 as part of the company's measures to increase profitability, but instead the Swede has revealed a plan to shift Mercedes' focus away from the ‘premium' market where it competes with the likes of Audi, BMW and Lexus to focus more on the ‘luxury' sector occupied by brands...
Full Story »
Full Story »
5y ago from GrandPrix247.com
0
You May Also Be Interested In...
AMG and Mercedes F1 links to "intensify" in...
Mercedes will intensify its links with 'high performance sub-brand' AMG...
5y ago from GPFans.com
Mercedes confirms commitment to F1 - strengthens ties...
Mercedes has reaffirmed its commitment to Formula 1, the German...
5y ago from F1i.com
Mercedes reconfirms commitment to F1 with AMG brand
AMG branding is expected to feature more prominently on Mercedes' Formula...
5y ago from espnF1.com
Mercedes reinforces commitment to F1 with closer AMG...
Mercedes has reaffirmed its commitment to Formula 1 by forging a closer...
5y ago from Crash.net
Elsewhere On The Network
Popular On MGPToday.com
The key challenges MotoGP teams will face in the 2027...
No description available...
47m ago from Motorsport.com
VR46 looking for mix of experience and youth in 2027...
No description available...
19h ago from Motorsport.com
Dani Pedrosa reveals the ‘crazy’ training that...
No description available...
1d ago from Motorsport.com
MotoGP announces Qatar round postponed until November
MotoGP has confirmed that Qatar's 10-12 April slot will be moved to 6-8...
2d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Kyle Kirkwood’s surprise lunge on Alex Palou...
Kyle Kirkwood took victory in the inaugural Grand Prix of Arlington on...
1d ago from MotorsportWeek.c...
Official race results: 2026 IndyCar Grand Prix of...
No description available...
1d ago from Motorsport.com
Rough and tumble weekend dampens Josef Newgarden’s...
Josef Newgarden came into IndyCar's Arlington GP weekend on a high,...
1d ago from MotorsportWeek.c...
Kirkwood "currently the biggest threat" to...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
WRC Rally Scotland brings top tier rallying back to...
The 2027 WRC calendar should have an exciting new event on the calendar:...
20h ago from MotorsportWeek.c...
WRC to return to GB in 2027 as Scotland secures...
No description available...
21h ago from Motorsport.com
Why Takamoto Katsuta’s long-awaited first WRC win...
No description available...
1d ago from Motorsport.com
WRC Safari Rally Kenya: Elfyn Evans retires as drivers...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
The race for Premier League Player of the Season:...
As we push through the crucial month of March in the 2025/26 Premier...
17m ago from CaughtOffside.com
Frontrunners Arsenal face intense battle to sign...
According to Calciomercato, AC Milan and Inter Milan are actively...
4h ago from CaughtOffside.com
“Just not normal in football” - Kyle Walker on...
Burnley defender Kyle Walker has admitted it is horrific to play against...
3h ago from SportsKeeda.com
Sources: Premier League clubs consider move for...
Arsenal youngster Myles Lewis-Skelly is approaching a pivotal moment in...
6h ago from CaughtOffside.com
Comments
Hottest News
Toto Wolff reveals real reason why Aston Martin dumped...
Toto Wolff has revealed why Aston Martin ended... Read More »
3h ago from MotorsportWeek.com
Wolff's Mercedes heritage flight for past and present stars
Once a Mercedes driver, always a Mercedes driver... Read More »
1h ago from F1i.com
McLaren to hold talks with Mercedes after engine failure at...
McLaren will hold talks with F1 power unit... Read More »
1h ago from GPFans.com
