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Nielsen: Norris a breakout star during hiatus
Lando Norris has taken a voluntary pay cut while his McLaren team furlough staff in response to the COVID-19 pandemic but Britain’s youngest-ever Formula 1 driver is gaining in other ways from the sporting shutdown. The 20-year-old has raised his profile considerably, particularly with a younger audience, through prolific online racing activities that could reap real rewards further down the road. According to analysis by Nielsen Sports, Norris’s social media following has grown faster than any other F1 driver in the past few weeks. “He is the tech nerd of modern-day society,” quipped Renault rival Daniel Ricciardo in an Instagram Q+A session with fans that Norris also popped up...
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