News Details
Liberty admits finding F1 sponsors difficult
Liberty Media bosses admit they thought it would be easier to attract sponsors to F1. Chase Carey, the new CEO, and Liberty chief Greg Maffei took over from Bernie Ecclestone believing they would quickly be able to monetise the new $8 billion acquisition. Actually, revenues are declining. 'The perception was just there are sponsors waiting — they were lined up out there and as soon as we had somebody to go call on them, they were just going to sign up,' Carey admitted to the Financial Times. 'The world's not that simple.' Maffei, quoted by Forbes' F1 business journalist Christian Sylt, agrees: 'The one where we have lagged and we really want to see growth is sponsorship and that has...
Full Story »
Full Story »
7y ago from ThisIsF1.com
0
You May Also Be Interested In...
Maffei: Liberty's problems with F1 promoters? Blame...
Liberty Media chief executive Greg Maffei believes that former F1 supremo...
7y ago from F1i.com
LIberty Media: Ecclestone told promoters they were...
Liberty Media CEO Greg Maffei has blamed Bernie Ecclestone for the ongoing...
7y ago from GPFans.com
Liberty admit F1 TV Pro 'will never be as big' with...
Liberty Media Chief Executive Greg Maffei has admitted that their F1 TV...
7y ago from GPFans.com
Liberty admits finding F1 sponsors difficult
Mar.13 Liberty Media bosses admit they thought it would be easier to...
7y ago from OneStopStrategy.com
Elsewhere On The Network
Popular On MGPToday.com
Jonathan Rea explains why ‘mental management’ will...
Jonathan Rea believes Toprak Razgatlioglu's chances of success in MotoGP...
15h ago from MotorsportWeek.c...
Joan Mir explains why he crashes so often in MotoGP
No description available...
16h ago from Motorsport.com
Andrea Dovizioso: “Marc Marquez’s situation is...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Fast-paced schedule proving beneficial for IndyCar’s...
The NTT IndyCar Series recently completed its fourth racing weekend in...
2d ago from MotorsportWeek.c...
Mick Schumacher: “I thought I was ready — but I...
No description available...
5d ago from Motorsport.com
Winners and losers from IndyCar at Barber Motorsports...
No description available...
3d ago from Motorsport.com
Pato O’Ward left searching for answers after...
No description available...
4d ago from Motorsport.com
Popular On TotalWRC.com
Storm damage forces changes to WRC Rally Islas...
No description available...
18h ago from Motorsport.com
Kalle Rovanpera returns to WRC with Subaru
Double WRC Champion Kalle Rovanpera is set to return to the WRC next year...
2d ago from MotorsportWeek.c...
Former FIA vice president and WRC boss Morrie Chandler...
No description available...
5d ago from Motorsport.com
Subaru teases new rally car for Japanese Championship
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
‘Like a ball of poison’: Mikel Arteta admits to...
t;li>Arteta claims defeat will haunt him for ‘next 30...
7h ago from TheGuardian.com
Mikel Arteta provides fitness update on 3 Arsenal...
Arsenal boss Mikel Arteta has provided a fitness update on Noni Madueke,...
11h ago from SportsKeeda.com
'Really good news' – Mikel Arteta provides...
Arsenal manager Mikel Arteta has provided a positive injury update on Noni...
15h ago from CaughtOffside.com
Southampton vs Arsenal preview: Odegaard and Timber...
No description available...
14h ago from SkySports.com
Comments
Hottest News
Oscar Piastri spots unseen concern from monster F1 accident
Oscar Piastri spotted something concerning which... Read More »
60m ago from RacingNews365.com
Williams sack James Vowles, sign Christian Horner and...
As many expected, James Vowles has been given his... Read More »
2d ago from GrandPrix247.com
FIA approve new race after F1 cancellations
The FIA have announced a change in one of their... Read More »
13h ago from GPFans.com
