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McLaren announces new partnership with British American Tobacco
McLaren Racing has announced a new long-term partnership with British American Tobacco, pledging to promote the company’s “portfolio of potentially reduced risk products”. British American Tobacco was previously involved in Formula 1 from 1999 to 2005 as the owner of the British American Racing team (BAR) that transformed into Honda, Brawn, and now Mercedes. Tobacco advertising has been banned in Formula 1 for over a decade but in a statement released on Monday, announcing the new deal, McLaren confirmed the partnership would focus on BAT’s “transforming agenda”. It added that BAT is “aiming to deliver the world’s tobacco and nicotine...
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6y ago from MotorsportWeek.com
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