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F1 reports 10 percent rise in TV viewership
Formula 1 has reported a 10 percent rise in its TV viewership through the 2018 season, as well as significant progress in building its digital presence online. In a statement issued on Friday by Formula 1, the sport revealed it had reached 490.2 million unique viewers across the course of the 2018 season, marking a 10 percent rise on its 2017 figures. It is the second straight year this figure has risen. 5774263478001 CrashTV: Much of this was stimulated by a switch to free-to-air broadcaster CCTV in China, allowing viewing figures to triple in that market, while India (+87 percent), France (+57 percent), Russia (+27 percent) and USA (+20 percent) also experienced significant rises....
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