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Rich Energy to title sponsor Haas F1 for 2019
The Haas Formula 1 team has confirmed that it has signed a title sponsor for the 2019 F1 season in the form of British energy drinks company Rich Energy. The deal, which is a multi-year agreement, will see the team officially known as Rich Energy Haas F1 Team and will result in a 'significant livery change' for next season, which will see Rich Energy's black and gold branding included on the car. It is the first time that Haas has taken on a title sponsor since joining F1 in 2016, marking a departure from its previous approach of featuring its own branding in prominent positions. Rich Energy has been trying to become involved in F1 for some time and attempted to sign a major...
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7y ago from MotorsportWeek.com
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