News Details
Formula 1 extends fan tracking project to eight races
Formula 1 has expanded a crowd-tracking project to eight races this season after a trial run at last year’s United States Grand Prix in Austin highlighted how many of those attending were more interested in music than motor racing. The data also revealed missed commercial opportunities, with the positioning and size of retail outlets at the Texas track based on erroneous assumptions about how the fans were likely to behave. Matt Roberts, Formula One’s global research director, told a SportsPro Live event on Wednesday that Saturday had been busier than the race Sunday at Austin’s Circuit of the Americas last October. That was because a Justin Timberlake concert, aimed at...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
N commercial-free for largest U.S. cable audience...
You may have seen our comments and tweets via social media regarding the...
7y ago from TheParcFerme.com
F1 future blueprint to be revealed
Formula 1's commercial owners are presenting their plans for the future of...
7y ago from SkySports.com
N listen to fans drop ads from live F1 coverage
N will run all of the remaining qualifying and race telecasts of the 2018...
7y ago from GrandPrix247.com
N to go commercial free for remainder of 2018 F1 season
US broadcaster N has announced that Formula 1 action will be free from...
7y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
‘Super talented’ MotoGP rookie Diogo Moreira...
Pedro Acosta believes “super talented” rookie Diogo Moreira has the...
14h ago from MotorsportWeek.c...
Fermin Aldeguer remains hospitalised after leg surgery
No description available...
16h ago from Motorsport.com
Max Biaggi: Aprilia 'not scared by any track' after...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Ranking IndyCar’s rising stars to watch in 2026
No description available...
2d ago from Motorsport.com
Alex Palou delivers takedown of McLaren F1 drivers...
IndyCar champion Alex Palou has delivered a takedown of both McLaren...
4d ago from MotorsportWeek.c...
Will Power turns first IndyCar laps with Andretti at...
IndyCar veteran Will Power completed his first test laps with his new...
4d ago from MotorsportWeek.c...
Power completes “very good” first outing with...
No description available...
5d ago from Motorsport.com
Popular On TotalWRC.com
Naturally-aspirated V8: What Ford is doing differently...
No description available...
12h ago from Motorsport.com
How did WRC champion Kalle Rovanpera’s single-seater...
No description available...
12h ago from Motorsport.com
Dakar 2026, Stage 8: Toyota scores 1-2 in...
No description available...
16h ago from Motorsport.com
Could time bonuses solve the “yo-yo effect” at the...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Race for Guehi wide open with Man City, Liverpool and...
The race to sign Marc Guehi is wide open and there is not a favourite or a...
9h ago from SkySports.com
FA Cup fourth round draw – live
️ Draw for the last 32 to begin at 6.35pm GMT at Anfield<br>⚽️...
11h ago from TheGuardian.com
Liam Rosenior provides fitness update on Cole Palmer...
Chelsea's head coach, Liam Rosenior, has disclosed that Cole Palmer and...
12h ago from SportsKeeda.com
Robert Pires claims 26-year-old Arsenal star is now in...
Arsenal legend Robert Pires has heaped praise on Declan Rice, calling him...
12h ago from SportsKeeda.com
Comments
Hottest News
Hill and Herbert name their F1 ‘dark horses’ for 2026
Damon Hill and Johnny Herbert believe the 2026... Read More »
13h ago from F1i.com
Ex-Ferrari engineer reveals who is to blame for Lewis...
Former Ferrari F1 engineer Luigi Mazzola has had... Read More »
9h ago from GPFans.com
‘Not everything is going well': Honda makes startling...
Honda Racing's president Koji Watanabe has... Read More »
17h ago from MotorsportWeek.com
