News Details
F1 plans merchandise route that flopped in NASCAR
Formula 1 plans to revamp the merchandise experience for fans next year, adopting the ‘souvenir tent’ concept that proved to be a flop in NASCAR. Back in 2015, NASCAR announced a 10-year agreement with merchandise experts Fanatics, who will be working on the F1 project, to help streamline the sales of trackside souvenir products. Key to the idea was a 'superstore tent' that provided a centralised point for the purchase of all team and driver merchandise. But while the idea seemed great on paper, the experience left fans feeling flat – and in 2017 the sport reverted to the traditional trailers that had been so popular over the years. F1 is committing to the 'superstore' idea though,...
Full Story »
Full Story »
8y ago from Motorsport.com
0
You May Also Be Interested In...
Hamilton set to be lead driver at Mercedes in 2018
Lewis Hamilton will be the lead Formula One driver at the Mercedes Formula...
8y ago from F1Hub.net
Fernando Alonso: Daytona will make me a better driver
Fernando Alonso is keen to get his maiden Daytona 24 Hours outing...
8y ago from MotorsportWeek.com
Todt revives idea of ‘global engines'
FIA president Jean Todt has brought up the idea of using 'global engines'...
8y ago from PlanetF1.com
Latifi joins Force India as reserve driver
Force India has announced that Nicholas Latifi will be joining the team...
8y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Jorge Martin: Aprilia signed me to win the title,...
No description available...
54m ago from Motorsport.com
VR46 an option for Pedro Acosta, but priority is a...
No description available...
22h ago from Motorsport.com
Aprilia reveals 2026 MotoGP bike for Marco Bezzecchi...
No description available...
1d ago from Motorsport.com
Can Aprilia dethrone Ducati in the 2026 MotoGP title...
The conclusion of the 2025 MotoGP season saw an unprecedented level of...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Long Beach to bring in new leadership for iconic event
Organizers of the annual Grand Prix of Long Beach event have announced...
20h ago from MotorsportWeek.c...
Grand Prix of Long Beach set for leadership change
No description available...
21h ago from Motorsport.com
Pato O’Ward joined by F2 champion in McLaren F1...
McLaren has announced its driver development program lineup for 2026,...
22h ago from MotorsportWeek.c...
Kucharczyk set for 2026 Indy NXT run with HMD
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Dakar 2026, Stage 13: Nasser Al-Attiyah wins to extend...
No description available...
3h ago from Motorsport.com
Dakar 2026, Stage 11: Mattias Ekstrom leads Ford...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Here we go: Arsenal & Liverpool transfer target...
Manchester City reportedly look to be closing in on the £20m transfer of...
1h ago from CaughtOffside.com
Sources: 'Arsenal have been in his ear…' –...
Arsenal have approached Crystal Palace centre-back Marc Guehi about a free...
4h ago from CaughtOffside.com
“That’s what he has to try” - Mikel Arteta sends...
Arsenal boss Mikel Arteta has told Viktor Gyökeres to be ‘really good...
2h ago from SportsKeeda.com
Chelsea rival Arsenal & Man Utd for 30m wonderkid...
Chelsea are ready to rival the likes of Arsenal and Manchester United for...
3h ago from CaughtOffside.com
Comments
Hottest News
Red Bull 'on the limit' of F1 rules after Mercedes 'trick...
Red Bull's power unit boss Ben Hodgkinson has... Read More »
3h ago from RacingNews365.com
The first F1 2026 secrets revealed as Red Bull launch RB22...
RacingNews365's technical expert Paolo Filisetti... Read More »
6h ago from RacingNews365.com
Isack Hadjar addresses Red Bull second seat curse
Isack Hadjar faces the immense task of partnering... Read More »
24m ago from RacingNews365.com
