News Details
F1 plans merchandise route that flopped in NASCAR
Formula 1 plans to revamp the merchandise experience for fans next year, adopting the ‘souvenir tent’ concept that proved to be a flop in NASCAR. Back in 2015, NASCAR announced a 10-year agreement with merchandise experts Fanatics, who will be working on the F1 project, to help streamline the sales of trackside souvenir products. Key to the idea was a 'superstore tent' that provided a centralised point for the purchase of all team and driver merchandise. But while the idea seemed great on paper, the experience left fans feeling flat – and in 2017 the sport reverted to the traditional trailers that had been so popular over the years. F1 is committing to the 'superstore' idea though,...
Full Story »
Full Story »
8y ago from Motorsport.com
0
You May Also Be Interested In...
Hamilton set to be lead driver at Mercedes in 2018
Lewis Hamilton will be the lead Formula One driver at the Mercedes Formula...
8y ago from F1Hub.net
Fernando Alonso: Daytona will make me a better driver
Fernando Alonso is keen to get his maiden Daytona 24 Hours outing...
8y ago from MotorsportWeek.com
Todt revives idea of ‘global engines'
FIA president Jean Todt has brought up the idea of using 'global engines'...
8y ago from PlanetF1.com
Latifi joins Force India as reserve driver
Force India has announced that Nicholas Latifi will be joining the team...
8y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
VR46 an option for Pedro Acosta, but priority is a...
No description available...
8h ago from Motorsport.com
Can Aprilia dethrone Ducati in the 2026 MotoGP title...
The conclusion of the 2025 MotoGP season saw an unprecedented level of...
11h ago from MotorsportWeek.c...
Aprilia reveals 2026 MotoGP bike for Marco Bezzecchi...
No description available...
14h ago from Motorsport.com
Aprilia Racing presents 2026 MotoGP livery
Aprilia Racing kicked off 2026 by unveiling its newest MotoGP livery in...
14h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Grand Prix of Long Beach set for leadership change
No description available...
7h ago from Motorsport.com
Long Beach to bring in new leadership for iconic event
Organizers of the annual Grand Prix of Long Beach event have announced...
6h ago from MotorsportWeek.c...
Pato O’Ward joined by F2 champion in McLaren F1...
McLaren has announced its driver development program lineup for 2026,...
8h ago from MotorsportWeek.c...
Kucharczyk set for 2026 Indy NXT run with HMD
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Dakar 2026, Stage 11: Mattias Ekstrom leads Ford...
No description available...
14h ago from Motorsport.com
Dakar 2026, Stage 10: Mathieu Serradori wins as Nasser...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Berta eyes bold move, Arsenal poised to trump rivals...
Arsenal are very interested in signing the Rennes defender Jeremy Jacquet....
5h ago from CaughtOffside.com
Nottingham Forest vs Arsenal Prediction and Betting...
The Premier League is back in action with another round of matches this...
6h ago from SportsKeeda.com
Eking more out of the Arsenal attack
I listened with great interest to the half-season data review on the...
8h ago from Arseblog.com
'I didn’t think he had it in him' - Jimmy Floyd...
Former Chelsea hitman Jimmy Floyd Hasselbaink has said that he had doubts...
6h ago from SportsKeeda.com
Comments
Hottest News
Logan Sargeant makes major career move with coveted Ford...
Logan Sargeant has joined the Ford Racing family... Read More »
51m ago from RacingNews365.com
Red Bull F1 2026 car launch: Watch the big reveal LIVE
It's like being a kid on Christmas - we are now... Read More »
1h ago from GPFans.com
Ford slams ‘patently absurd’ Cadillac claims as F1...
Formula 1 hasn’t even reached the starting grid... Read More »
4h ago from F1i.com
