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F1 planning new fan initiatives from Spanish GP
Formula 1 CEO Chase Carey says that the relaxation of social media rules for drivers and teams has been a success – and that new initiatives to “engage fans” will be launched over the Spanish Grand Prix weekend. The sport’s key players have been allowed to post video content from the F1 paddock on social media since the Barcelona pre-season tests. Although there are still strict rules on timing, so that there is no overlap when the cars are on track, the move has been well received by the public. “We unleashed our drivers, teams, promoters and more on social media, which resulted in a three to four fold growth in areas like video engagement on social media," said Carey....
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8y ago from Motorsport.com
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