News Details
Analysis: How Heineken plans to shake up Formula 1
To steal its own catchphrase, Heineken's new sponsorship deal of Formula 1 could be about to refresh the parts of grand prix racing that other sponsors have been unable to reach. For while Ecclestone's paymasters will be mostly delighted about the extra $200-$250 million added to their coffers over the next few years, the scope of F1's latest deal – and the beer brand's ambitious plans – are poised to deliver something that lifts the sport in ways never dreamed of before. Heineken's vision is not of sitting back and being happy that its trackside logos are broadcast to millions of homes around the world, or that it can use pictures of F1 cars on special edition bottles (although both...
Full Story »
Full Story »
9y ago from Motorsport.com
0
You May Also Be Interested In...
Sorrell shares his vision for F1's future
Along with politicians, bankers and lawyers, it's fair to say that those...
9y ago from Pitpass.com
Massa eyeing Formula E or WEC if he can't secure...
Felipe Massa would wave goodbye to Formula 1 after 15 years competing in...
9y ago from GrandPrixTimes.com
No has Baku night grand prix plans yet
Formula 1's newest street venue has no immediate plans to step up to...
9y ago from GrandPrix247.com
Red Bull can be a 'big challenger' to Mercedes this...
Red Bull can challenge Mercedes for the championship this season,...
9y ago from GrandPrixTimes.com
Elsewhere On The Network
Popular On MGPToday.com
Pedro Acosta to race for Ducati in 2027 alongside Marc...
No description available...
12h ago from Motorsport.com
Pierre Gasly buys shares in the Tech3 MotoGP team
No description available...
8h ago from Motorsport.com
Toprak Razgatlioglu: MotoGP's newest superstar
On one fateful day, June 10, 2025, news finally broke that would mark one...
13h ago from MotorsportWeek.c...
Has Yamaha ditched its triplane aero for Ducati-style...
No description available...
14h ago from Motorsport.com
Popular On IndyCarToday.com
Donald Trump signs executive order confirming IndyCar...
No description available...
6h ago from Motorsport.com
Cindric returns to Team Penske for 2026 as...
No description available...
1d ago from Motorsport.com
Tim Cindric returns to Penske in race strategist role
Team Penske has announced the strategist line-up for its 2026 IndyCar...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
New WRC winter tyre expected in 2027 after Monte Carlo...
No description available...
1d ago from Motorsport.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
2d ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
4d ago from Motorsport.com
Rally USA return edges closer for 2027 as WRC plans...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
Report: Arsenal could sacrifice duo to land 40-goal...
Arsenal are interested in signing the Atletico Madrid striker Julian...
3h ago from CaughtOffside.com
Arsenal’s terminally online Premier League title...
obotic team fuelled by data and scrutinised relentlessly in a climate of...
3h ago from TheGuardian.com
'He's taking the best from everybody' - Lisandro...
Manchester United centre-back Lisandro Martinez has said that interim boss...
4h ago from SportsKeeda.com
Report: Arteta wants £42m La Liga maestro to end...
Arsenal are keeping tabs on the development of the Villarreal midfielder...
7h ago from CaughtOffside.com
Comments
Hottest News
2026 F1 Barcelona Pre-Season Test - Day 5 morning results
Check out the morning results from the final day... Read More »
11h ago from RacingNews365.com
F1 fans go wild over 'white smoke' testing rumour at...
F1 fans on social media have been thinking up... Read More »
2h ago from GPFans.com
F1: Shakedown Times: Day 5 (Friday)
Friday's unofficial times from Barcelona. Read More »
6h ago from Pitpass.com
