News Details
Heineken confirms multi-year F1 sponsorship deal
Heineken has confirmed that it is to enter Formula 1 with a major multi-year sponsorship deal that will include track branding in Montreal this weekend and title sponsorship of this year's Italian Grand Prix. As predicted by Motorsport.com, the Dutch brewery giant revealed its tie-up with Formula One Management in an event in the Montreal paddock on Thursday. Its deal, which has options to last until the end of 2023 and could be worth as much as $250 million over that period, will give Heineken title sponsorship of three races each season from 2017 plus track branding at six further events. As well as the exposure from that, Heineken will have pouring, activation and access rights across...
Full Story »
Full Story »
9y ago from Motorsport.com
0
You May Also Be Interested In...
Monza eyeing four year F1 deal – official
Monza eyeing four year F1 deal – official Monza chief Angelo...
9y ago from ThisIsF1.com
Six races in: 2015 v 2016 comparisons
Which teams have improved compared to the first six races from last...
9y ago from F1i.com
Red Bull can be a 'big challenger' to Mercedes this...
Red Bull can challenge Mercedes for the championship this season,...
9y ago from GrandPrixTimes.com
2016 Canadian Grand PrixView
Pirelli Media Formula 1 travels across the Atlantic this weekend for the...
9y ago from F1Zone.net
Elsewhere On The Network
Popular On MGPToday.com
Exclusive: Jorge Martin finalising two-year Yamaha...
No description available...
5h ago from Motorsport.com
Exclusive: Honda signs Fabio Quartararo for 2027...
No description available...
10h ago from Motorsport.com
MotoGP Sepang shakedown test: Schedule, riders and how...
No description available...
1d ago from Motorsport.com
Aprilia confirms Jorge Martin will miss Sepang MotoGP...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
D.C. race "would be massive opportunity for...
No description available...
1d ago from Motorsport.com
Ryan Briscoe to coach RLL drivers, fueling speculation...
Rahal Letterman Lanigan Racing has announced that it has brought on two...
2d ago from MotorsportWeek.c...
Wienie 500 returns for second year in build-up to Indy...
Indianapolis Motor Speedway has announced that the Oscar Meyer Wienie 500...
2d ago from MotorsportWeek.c...
Alex Palou responds to McLaren court ruling
Alex Palou has been ordered to pay McLaren Racing over $12 million...
6d ago from MotorsportWeek.c...
Popular On TotalWRC.com
New WRC winter tyre expected in 2027 after Monte Carlo...
No description available...
2h ago from Motorsport.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
1d ago from Motorsport.com
Rally USA return edges closer for 2027 as WRC plans...
No description available...
2d ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
'They gave us a bit of hope' - Manchester City star...
Manchester City midfielder Bernardo Silva has said that Arsenal dropping...
38m ago from SportsKeeda.com
Scouting mission confirmed: Man Utd step up move for...
Manchester United have been linked with Nathaniel Brown in recent weeks,...
2h ago from CaughtOffside.com
Little bugs
When I zoom out, it does feel a little strange to be convening a crisis...
2h ago from Arseblog.com
Paul Merson predicts Leeds vs Arsenal, Tottenham vs...
Some unbelievable stuff happened in the Premier League last weekend! I...
4h ago from SportsKeeda.com
Comments
Hottest News
Adrian Newey’s first Aston Martin F1 car makes its debut...
Aston Martin has finally joined the Barcelona... Read More »
1h ago from F1Technical.net
LIVE: 2026 F1 Barcelona Pre-Season Test - Day 4
The fourth day of on-track action for F1 in 2026... Read More »
10h ago from RacingNews365.com
Alpine make Christian Horner 'decision' and Flavio Briatore...
A decision has reportedly been made regarding... Read More »
6h ago from GPFans.com
