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Heineken set to enter F1 as global sponsor
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Dutch publication De Telegraaf is reporting that the Heineken multinational brewery company has signed a major global sponsorship contract with FOM worth approximately 200 million over a five-year period. The partnership apparently involves trackside advertising and presence of the Heineken brand on additional F1 supports. De Telegraaf also believes Heineken, whose contract may even be initiated as early as next month's Canadian Grand Prix, may be interested in putting its branding on an existing F1 team's cars, the identity of which remains unknown at this stage. "Heineken will probably also enter into a partnership with one of the teams as part of the sponsorship agreement with...
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