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‘Renault more likely to back Toro Rosso than buy’
Renault are more likely to use the Toro Rosso Formula One team to increase brand awareness than buy it from Red Bull, according to the energy drink company's motorsport consultant Helmut Marko. The Austrian told the Formula1.com website on Friday that Renault, engine partner to both teams, felt "under-represented on the marketing side. "So there are considerations to either buy Toro Rosso or more likely give them a yellow livery to have a better marketing platform. But of course the figures have to correspond," he added. Red Bull have as title sponsor the Infiniti luxury car marque owned by Nissan, Renault's Japanese partner. While Renault and Red Bull won four successive...
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10y ago from SuperSport.com
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