News Details

F1's most marketable driver is...

Fernando Alonso remains Formula 1's most marketable driver, according to a survey. The double World Champion, who will miss the Australian GP after suffering concussion during an accident in Barcelona, beat off the likes of reigning World Champion Lewis Hamilton and four-time Champ Sebastian Vettel to keep top spot. German sports marketing company Repucom's latest poll found that Alonso's marketability has increased based on domestic perception. 'In Spain, over 98 percent of people know of Alonso, 88 percent of which say they see him as an effective brand endorser and 83 percent saying they trust the two-time World Champion,' the report said. The 33-year-old has an overall DBI...
Full Story »
10y ago from PlanetF1.com 0
Share

You May Also Be Interested In...

Alonso still F1's most marketable driver

Fernando Alonso will be missing from Sunday's Australian season-opener...
10y ago from SuperSport.com

Alonso still the most marketable driver in Formula 1

Fernando Alonso will be missing from Sunday's Australian season-opener...
10y ago from GrandPrix247.com

Alonso named Formula 1's most marketable driver

Fernando Alonso has been named as Formula 1's most marketable driver,...
10y ago from Crash.net

Alonso named "most marketable F1 driver"

Fernando Alonso has been named the "most marketable driver" in...
10y ago from Motorsport.com

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

Honda confirms early discussions for 2028 factory...

Honda, one of two engine manufacturers that supply IndyCar, has confirmed...

Romain Grosjean returns to IndyCar with full time seat...

Dale Coyne Racing has made public its plans for the 2026 IndyCar season,...

Popular On TotalWRC.com

Elfyn Evans wins Swedish showdown

Elfyn Evans and Scott Martin clinched victory on Rally Sweden which ended...
20h ago from MotorsportWeek.c...

Popular On GunnersToday.com

FA Cup fourth round: 10 talking points from the...

ssure is telling on Scott Parker at Burnley while Dominik Szoboszlai is...
1h ago from TheGuardian.com

“Didn’t score but pretty much did every other...

Pundit Steve Nicol singled out Arsenal star Eberechi Eze for praise...
1h ago from SportsKeeda.com

“Arteta doesn’t really have his perfect XI” -...

Former Arsenal defender Kieran has claimed that it is tough to pick...
1h ago from SportsKeeda.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.