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Ferrari makes its mark, in more ways than one
A radical new Formula One concept… and then being topped by Lego in terms of brand power – just another 24 hours in 'being Ferrari'. Plastic building blocks. Fizzy drinks. Expertly-crafted thoroughbred Italian sportscars. It's amazing to think that, given their diversity, that such different products could ever be compared in the same arena, yet that is what a recent branding report has revealed. According to Brand Finance, in terms of brand 'power', Lego > Red Bull > Ferrari. Lego Movie and Lego Star Wars have enhanced its standing; in contrast, Ferrari's lack of world championships in recent years have blunted its edge. Big ideas in Maranello Incoming chairman Sergio Marchionne...
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10y ago from Motorsport.com
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