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Negotiating with Bernie... and other pastimes
Over the course of the Grand Prix weekend at Monza, I had the opportunity to talk to Federico Bendinelli, a key player at SIAS (Societa Incremento Automobilismo e Sport), which manages the circuit, in terms of Grand Prix operations, and involved in the sport for thirty-five years..Being in a key managerial role, first at Imola and now Monza, he gives unique insight from behind the scenes of the subtle intertwinement between top sporting events and politics and an equally good example of how a good manager can effectively use politicians to achieve great results.Bendinelli's involvement in F1 began in 1978 at Imola, just in time to deal and negotiate with Bernie Ecclestone the first...
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