News Details
McLaren signs deal with iconic coffee brand
Ayrton Senna drives the Segafredo backed Toleman at the 1984 Monaco GP
McLaren is delighted to confirm that iconic coffee brand Segafredo Zanetti – which returns to Formula 1 after a 20-year absence – has become a new partner of the team.
The Italian brand, which is part of the Massimo Zanetti Beverage Group – the largest private company in the international coffee industry – has a presence in around 100 countries, and has enjoyed a long and illustrious history in Formula 1.
Segafredo Zanetti was first involved in Formula 1 between 1984 and ’94. It partnered with McLaren between 1984 and ’86, working with iconic world champions Niki Lauda, Alain Prost and Keke Rosberg. The brand...
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11y ago from GrandPrix247.com
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